Reynolds & Reynolds + GoMoto

Reynolds & Reynolds is the first and only Retail Management System (RMS) in the Automotive Industry. Like GoMoto, Reynolds designs its solutions to assist and improve the efficiency of your dealership.

Reynolds & Reynolds connects every area of your dealership so that you can easily share information between teams and monitor performance results in real-time. Paired with GoMoto, Reynolds & Reynolds provides your staff more time to focus on what’s really important – the customers.

The GoMoto Integration With Reynolds & Reynolds


GoMoto fits seamlessly into both of Reynolds Dealer Management Systems ERA-IGNITE and POWER.

The Benefits of GoMoto + Reynolds & Reynolds Integration

When GoMoto connects with the Reynolds & Reynolds RMS, your dealership will experience all the benefits that both GoMoto and Reynolds & Reynolds have to offer.


Additional GoMoto + Reynolds & Reynolds Benefits:


GoMoto is a Reynolds Certified Interface (RCI) provider, Certified for ERA® and POWER


Total Connection to Data, with a 95% Information Accuracy Rate


Reduction of Customer Check-In Time to 2 Minutes


Maximized Upsell and Trade-In Opportunities

How GoMoto Operates with Reynolds & Reynolds

GoMoto’s self-service kiosk technology offers two distinct paths for your customers. This makes it easier than ever to maintain an organized database and maximize the efficiency, and profits, of your service lane.

Customer With Appointment


Step 1:

A Customer enters their Last Name, Business Name, or Phone Number into the GoMoto Kiosk to lookup their appointment.


Step 2:

GoMoto produces matching Appointment results using a Reynolds Certified Interface.


Step 3:

The customer confirms or updates their contact information, and updates their vehicle mileage.


Step 4:

GoMoto intelligently recommends add-on services that compliment the customer’s scheduled service.


Step 5:

The customer verifies requested service work, and signs with their finger on the screen. GoMoto dispatches the Appointment Update using Reynolds Appointment interface.

Walk-In Customer


Step 1:

Walk-in customers enter or confirm their contact and vehicle information to begin the check-in process.


Step 2:

GoMoto collects service appointment details and comments related to the customers visit.


Step 3:

GoMoto intelligently recommends add-on services that compliment the customer’s service requests.


Step 4:

The customer verifies requested service work by signing on-screen. All information will be transmitted to Reynolds & Reynolds DMS for both the customer and the vehicle; GoMoto automatically inserts the Appointment.

Additional Features

GoMoto offers Indoor and Outdoor options with Reynolds & Reynolds integration, all solutions are designed to fit into any modern service operation.

Accurate, Up-to-Date Customer Information

  • Ensure your marketing database is always up-to-date, with customers directly updating or confirming contact and communication preference information using the kiosk

Customizable Surveys

  • Configure custom survey questions to elicit instant feedback and gage customer satisfaction with your team and operations

Holistic View of Customers

  • Backend reports from Reynolds paired with GoMoto’s frontend customer interaction tracking produces powerful, data-derived business insight

Schedule a Digital Demo Today to See How GoMoto with Reynolds & Reynolds Integration can Improve Service Operations.

Reynolds & Reynolds DMS - The Industry’s First and Only Retail Management System

Reynolds began in 1866 as a forms printing company in Dayton, Ohio. They entered the automotive industry in the early 1900s, creating a standardized accounting form for franchised Chevrolet dealers in the United States.

Now, as the industry’s only Retail Management System, Reynolds & Reynolds DMS, ERA-IGNITE and POWER solutions offer dealerships flexibility and control over their system, with retailing tools designed to streamline dealership operations and to improve customer satisfaction. For more information about Reynolds & Reynolds visit


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